Goat meat, popularly known as chevon, is one of the most preferred sources of animal protein in India and across many developing countries. Despite high consumer demand, smallholder goat farmers often face difficulties in accessing fair and reliable markets. The absence of organized infrastructure, middlemen-driven pricing and lack of value-chain integration reduces their income potential. Establishing localized goat meat hubs offers a sustainable solution by creating structu

In many parts of rural India , it’s not uncommon to find elders living active, disease-free lives well into their 80s and 90s. While better air quality, physical activity and traditional lifestyles play their role, researchers and local health practitioners are beginning to ask a surprising question: Could goat meat be contributing to this rural longevity? Let’s explore this unique intersection of nutrition, culture and longevity —and why goat meat might be more than just a d